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Maharani shop interior

Maharani is the term for a wife of a maharajah, an Indian prince, and the SW3 emporium specialises in a wide yet exclusive selection of clothes and accessories, ‘fit for a maharajah or his wife’, like silk jackets, cashmere shawls, jewellery, home accessories (bedspreads and quilts) as well as antique textiles from the Indian sub-continent, especially from exotic places like Jaipur and Hyderabad.

We aim to show our customers just some of the riches that are to be found there.

Sarah Mahaffy describes herself as one of retail’s ‘late bloomers’. After all, before she opened Maharani, back in 2006, she had carved a 27-year career in book publishing.
If you want to delve into Indian craftsmanship some more, Maharani hold special events during the year, some of which include talks on textiles.


We aim to show our customers just some of the riches that are to be found in the textiles from the Indian subcontinent.

Sarah Mahaffy

Owner, Maharani

We have an exclusive arrangement with a leading fashion designer in Gujarat, Archana Shah, with whom we have worked for six years.  Archana is based in Ahmedabad and is widely known throughout India for encouraging craftsmen and women to use their skills in the clothing that she makes. Archana has for many years worked with groups of artisans in Gujarat and beyond. She has fostered their traditional skills to improve the quality of their lives. We at Maharani are proud to have been associated with all that she and they have achieved.



“To call woman the weaker sex is a libel; it is man’s injustice to woman. If by strength is meant brute strength, then, indeed, is woman less brute than man. If by strength is meant moral power, then woman is immeasurably man’s superior. Has she not greater intuition, is she not more self-sacrificing, has she not greater powers of endurance, has she not greater courage? Without her, man could not be. If nonviolence is the law of our being, the future is with woman. Who can make a more effective appeal to the heart than woman?”
–Mahatma Ghandi

In our store you will find a wide selection of embroidered and plain silk jackets, suitable for parties, weddings and other special events. These come in all sizes from 8 to 22. We sell silk trousers in all sizes to match.
So you will find silk and cotton weaves, running stitch designs, embroidered muslins based on the chikan work from Lucknow, cotton tops and skirts all of which are exclusive to Maharani. We are pleased to include here photographs from Archana’s workshop. Recently we have also begun to work with Neeru Kumar, whose exquisitely designed clothing in tie-dyed silk, woven wools and silk and cottons is proving very popular.

Within the store you will also find cotton bedspreads, reversible cotton quilts and a range of old textiles including phulkari, bagh, kantha alongside the widest ranges of shawls in London.  These include the finest embroidered and plain pashminas, shawls in wool and cashmere as well as silk and cotton shawls and dupattas.
Our pashminas come from Kashmir and we are proud to work with the Andrabi brothers who have done much to bring this beautiful work back into the public eye.
We also sell costume jewellery from Jaipur.

Everything in the store has been sourced personally in India.


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Maharani shop

173 Fulham Rd

020 7581 0769

Monday: 10–6pm

Tuesday: 10–6pm

Wednesday: 10–6pm

Thursday: 10–6pm

Friday: 10–6pm

Saturday: 10–6pm

Sunday: 10–7pm

Moritz Steiger

Moritz Steiger


Photographer and sometime publisher or is it the other way around?
Co-founder Independent London.
photography©Moritz Steiger 2016 Content ©Independent london 2016


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About The Author

Moritz Steiger

Photographer and some time publisher - or is it the other way around? Often seen around east london and further afield with main man Rudy the bulldog @Rudybulldog (keeps me sane), love cycling, F1 (increasingly less so) and Liverpool fan but don't hold that against me.

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